How to Build a Free CRM for Your Business in 1 Hour

You don't need to pay $80/month for a CRM. With Google Sheets + a few smart automations, you can build a system that does 80% of what expensive platforms do.

Step 1: Set Up the Spreadsheet

Create a Google Sheet with columns: Name, Phone, Email, Lead Source, Status, Contact Date, Notes.

Step 2: Lead Form

Create a Google Form that feeds directly into the spreadsheet. Put the link everywhere — website, Instagram bio, WhatsApp.

Step 3: Automatic Alerts

With Google Apps Script (free), set up notifications so every new lead triggers an email and WhatsApp alert.

Step 4: Scheduled Follow-ups

Add a 'Follow-up Date' column. Set up a script that checks each morning for today's follow-ups and sends you a reminder.